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I pride myself on being creative. Each, some new work of art: digital, traditional, visual or textual, will debut here. The only rule: it must be created within a week's time, and be finished on Sunday.

Week of 3/16/03
Logo Design
Dear Logo

I make these presents every Christmas, for friends and family, that start out as a gift basket, but grow into something much more, with elaborate packaging and ornaments.

Someone suggested to me that I should make a few extra and sell them. After doing a quick review of the "holiday gift basket" competition, I decided to try to sell a few.

I'm starting this year, perhaps in the summer. To set the right tone, I needed a logo. The result is here. I chose the name "dear" for a few reasons, the deer/dear holiday connection, the sweetness of the familiar, and it seems very friendly.

The logo is meant to be simple, yet elegant, but also be memorable.

Visit the 7days archive to view earlier work.

Feel free to email me.

©2018 Matthew Fetchko

Logo sketches
Dear logo
Logo in application